Elaani: Saudi Advertising Marketplace

Advertising in Saudi Arabia involves several parties, including advertisers, asset owners, media agents, and municipalities, whose commercial and regulatory steps need to connect in one place.

As Agentic AI Product Manager at DevValley (part-time, April 2026 to present), I built the AI-assisted development branch from scratch, recruited team members, and lead product analysis and delivery for Elaani. The platform is developed entirely through AI-assisted coding (vibe coding).

Led product analysis across inventory discovery, campaign booking, licensing workflows, and financial management

Shaped requirements for AI-assisted campaign planning and permit triage

Defined role-based workspaces and connected commercial and regulatory journeys

Managed delivery using Vercel, Supabase, Claude Code, Antigravity, Figma, and Figma Make, with Claude for business analysis and design

Used AI to create and detail the Jira product backlog, tasks, and bugs, with Confluence for project knowledge management

I own product analysis and delivery leadership; development and design are delivered together with the team I recruited.