+37% and +56% conversion rate through a/b testing

Digital Marketer

UX Researcher

Lead Generator

Google Analytics

Google Tag Manager

Hotjar

1) Demo page A/B test

I ran several tests and version of the demo page to increase the conversion rate. Here is what I tested:

· Review Messagging

· Added Images of the platform

· Added Video of the platform

· Added Testimonials

· Explained benefits of the product

· Explained what will happen once they book a demo.

· Added Testimonials

· Added Customer care pictures

First Version

Last version

Results:

Increased conversion rate (from first version to last version) by 37%

2) Container search a/b test

Hypothesis:

By replacing the two CTAs “Container trading” and “Container Leasing” (that lead to a page with a relative search bar) with a combined search bar for trading and leasing together, we can make it easier and motivate more users to search for containers and consequently increase business sales.

Version A

Version B

Results:

After 4 weeks of test and a Statistical significante of 95%, Version B showed an increase in Container search by 49% and a decrease of homepage bounce rate by 5%