+37% and +56% conversion rate through a/b testing
Francesco Piccirilli
1) Demo page A/B test
I ran several tests and version of the demo page to increase the conversion rate.
Here is what I tested:
· Review Messagging
· Added Images of the platform
· Added Video of the platform
· Added Testimonials
· Explained benefits of the product
· Explained what will happen once they book a demo.
· Added Testimonials
· Added Customer care pictures
First Version
Last version
Results:
Increased conversion rate (from first version to last version) by 37%
2) Container search a/b test
Hypothesis:
By replacing the two CTAs “Container trading” and “Container Leasing” (that lead to a page with a relative search bar) with a combined search bar for trading and leasing together, we can make it easier and motivate more users to search for containers and consequently increase business sales.
Version A
Version B
Results:
After 4 weeks of test and a Statistical significante of 95%, Version B showed an increase in Container search by 49% and a decrease of homepage bounce rate by 5%
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Posted Mar 3, 2023
How I increased the Conversion Rate through a/b testing
