Ember & Ash • A Smokehouse Website That Fills Tables by Ahmir WilliamsEmber & Ash • A Smokehouse Website That Fills Tables by Ahmir Williams

Ember & Ash • A Smokehouse Website That Fills Tables

Ahmir Williams

Ahmir Williams

Project 2: Concept Restaurant Website

Ember & Ash • A Smokehouse Website That Fills Tables and Sells Sauce

The Scenario Ember & Ash is a modern Southern smokehouse in Austin, known for 14-hour brisket and a line of small-batch hot sauces. The restaurant had two jobs to do online: get people in the door for dinner and sell the sauces to fans Reservations, menu questions, private event inquiries, and sauce orders were coming in through phone calls, Instagram DMs, and word of mouth, with no single place for customers to go.
What I Did: 🛠️
Used Lovable to build a warm, moody, fire-inspired restaurant website with ember tones and bold serif headlines
Built pages for Menu, Shop Sauces, Our Story, Private Events, Contact, and Reservations, with a "Reserve a table" button on every page
Added a reservation flow where guests choose a date, time, and party size (up to 12) and add special requests
Built a Private Events page with three tiered dining packages (The Backyard $55, The Smokehouse $75, The Chef's Table $110 per person) and an inquiry form for private dining, catering, and corporate events
Added signature dish highlights, a press section, an Instagram feed, and a "Heat List" newsletter signup for new sauce drops
The Results: 🏆 The site handles what the host stand, the phone, and the DMs used to:
Guests can find the menu, hours, and location and book a table in a few clicks
Sauce fans can shop the full lineup and pick by heat level, which turns a restaurant visit into online sales
Event planners see clear pricing up front and send an inquiry with all the details
The newsletter builds a list of repeat customers for sauce launches and limited releases
The smoky, high-warmth design matches the feel of eating at Ember & Ash
Let's work together🚀
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Posted Oct 7, 2026

Ember & Ash is a modern Southern smokehouse in Austin, known for 14-hour brisket and a line of small-batch hot sauces.

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Ember & Ash