The Scenario
Ember & Ash is a modern Southern smokehouse in Austin, known for 14-hour brisket and a line of small-batch hot sauces. The restaurant had two jobs to do online: get people in the door for dinner and sell the sauces to fans Reservations, menu questions, private event inquiries, and sauce orders were coming in through phone calls, Instagram DMs, and word of mouth, with no single place for customers to go.