Framer Website for Luxury Real Estate in Thailand – Targeting Retirees from US & Australia
Project Overview:
I designed and built a modern, responsive website using Framer for a high-end real estate client in Bangkok. The website’s goal was to attract international retirees, primarily from the US and Australia, to rent or buy properties in Thailand.
The project involved understanding the target audience’s motivations, creating an intuitive user journey, and designing a visually appealing platform that highlights the lifestyle, amenities, and ease of investing in Thailand real estate.
My Role:
UX/UI Design – Crafted an intuitive user experience tailored for international retirees with accessibility and clarity in mind.
Web Development – Built the full website in Framer, leveraging animations, interactive elements, and responsive design.
Audience Research & Strategy – Conducted research on the target demographic to understand preferences, pain points, and decision-making behaviors.
Content Strategy – Highlighted key property features, lifestyle benefits, and local insights to build trust and encourage inquiries.
Key Features:
Targeted Landing Pages: Sections tailored to US and Australian retirees, highlighting why Bangkok is a prime choice.
Property Showcases: Interactive property galleries with clear calls-to-action for renting or buying.
Lifestyle Highlights: Curated content showing local culture, healthcare, amenities, and retirement-friendly environments.
Easy Inquiry Forms: Simple, accessible contact forms optimized for international users.
Responsive Design: Optimized for desktop, tablet, and mobile to capture all types of users.
Design Approach:
User-Centric Design: Focused on the needs and concerns of international retirees.
Visual Storytelling: Used photography, color, and layout to evoke the lifestyle and comfort of living in Bangkok.
Conversion-Focused UX: Designed flows that guide users toward inquiries or bookings naturally.
Trust-Building Elements: Integrated testimonials, local insights, and clear property details to reassure international buyers.
Impact / Results:
Increased inquiries from international retirees by creating a platform that resonates with their lifestyle aspirations.
Streamlined the user journey, leading to higher engagement and lower drop-off rates.
Positioned the client as a credible, trustworthy option for foreign investors in Bangkok.
Technologies Used:
Framer – Full website development with animations and responsive interactions
Figma – UX/UI design and prototyping
Visual Showcase / Screenshots:
Homepage showcasing lifestyle imagery and call-to-action
Luxury property section
All listed properties page
I specialize in creating high-converting websites for international audiences. If you’re looking to attract clients or customers from abroad, I can design a platform that not only looks great but also converts.
Designed a responsive Framer website for Bangkok real estate, attracting international retirees with luxury properties, lifestyle highlights and easy inquiries.