Lampova | Warm Light Brand Identity by Olexandra SimkinaLampova | Warm Light Brand Identity by Olexandra Simkina

Lampova | Warm Light Brand Identity

Olexandra Simkina

Olexandra Simkina

TASK

Create a visual identity for Lampova by defining and reinterpreting the brand’s core values into an elegant visual language. The task was to develop a system that conveys the quiet warmth of light, balances a premium character with the natural authenticity of materials, and shapes a recognizable, cohesive, and emotionally mature brand presence across every touchpoint.

SOLUTION

A visual identity was developed for "Lampova" that conveys the brand's core values. The visual language is designed to emphasize its uniqueness and delicately communicate its story through form, color, and rhythm. The created system is adaptive and flexible — it scales easily across different media while maintaining integrity and character. As part of the project, branded materials were developed that establish the brand's tone in offline communications. As a result, the identity creates a harmonious visual code and allows Lampova to consistently express its individuality in any environment — from printed materials to digital platforms.
Warm, earthy color palette paired with Cy Grotesk, Fixel, and Times New Roman typography.
Warm, earthy color palette paired with Cy Grotesk, Fixel, and Times New Roman typography.
The front side features an organic suede texture for a tactile, comforting, and unique experience, finished with a sophisticated embossed logo.
The front side features an organic suede texture for a tactile, comforting, and unique experience, finished with a sophisticated embossed logo.
Social media storytelling that highlights the mood, atmosphere, and lifestyle behind each lighting piece.
Social media storytelling that highlights the mood, atmosphere, and lifestyle behind each lighting piece.
Gift certificate design, balancing refined typography with a textured paper to elevate the gifting experience.
Gift certificate design, balancing refined typography with a textured paper to elevate the gifting experience.
Thank-you note, reinforcing a personalized and intimate brand connection.
Thank-you note, reinforcing a personalized and intimate brand connection.
Like this project

Posted Jan 27, 2026

The visual identity is based on minimalism, geometry, and clean typography, reflecting light as an emotional and spatial element.