Brand Identity Development – Logo Design & Brand Guidelines

Led the end-to-end brand identity development for Innovera School, a CBSE-affiliated educational institution in Pune, to craft a cohesive, professional, and visually compelling brand presence aligned with its values and mission. This project focused on logo design, brand consistency, and communication strategy, ensuring strong recognition, market presence, and engagement with students, parents, and stakeholders.

Partnered closely with school leadership and design teams to develop a distinctive visual identity that balances cultural heritage with modern appeal. The resulting comprehensive brand guidelines established key elements such as color palettes, typography, tone of voice, imagery, and graphic elements, ensuring a seamless and professional brand experience across all touchpoints.

✅ Designed a distinctive, meaningful logo, incorporating education symbolism inspired by Goddess Saraswati to reinforce the school's ethos. ✅ Developed a structured brand guideline document, ensuring consistent branding across digital, print, and merchandise applications. ✅ Created high-impact merchandise mockups (e.g., stationery, digital assets) to enhance brand visibility and engagement. ✅ Defined a clear brand voice & tone, positioning Innovera’s messaging as friendly, engaging, and trust-driven. ✅ Established cohesive design templates for marketing collateral, social media, website elements, and promotional materials. ✅ Elevated brand perception and trust, reinforcing Innovera’s status as a leading educational institution with a distinct identity.

Through a strategic blend of branding, storytelling, and user-centric design, this project successfully laid the foundation for Innovera School’s long-term brand equity and market differentiation.