Unity - Logo Design

Unity is a company that manufactures electric bikes. They wanted a modern and straightforward identity for their brand. Their motto is "Function follows form" and the brand believes in utilizing the power of automation and contributing to saving the planet through sustainability. The design process is broken down into 3 steps Stage 1 (Discovery) After researching the client and their profile, I drafted a few keywords. "Modern" "Minimal" "Straightforward" "Simplicity" "Automation" These were the brand's core values. The target audience of the brand was students, and employees, as it would provide affordable, accessible and renewable form of transportation for them. Stage 2 (Moodboard) Collecting inspiration and researching competitors, I drafted a mood board to better understand the brand's " mood ". Then I began the ideation process. Stage 3 (Design) After Ideation, I began the design process. After several iterations and lot of feedback, the outcome was ready. Here is the final outcome