The brand identity should reflect professionalism, reliability, and cultural expertise while incorporating elements inspired by the owner, Zara Hakobyan, and her Armenian heritage. Through this project, Zara Tolkbureau aims to establish a distinctive brand presence that sets them apart from competitors in the translation industry. The logo, color palette, typography, and collateral materials will work harmoniously to create a cohesive and memorable brand identity, showcasing Zara Tolkbureau's professionalism, cultural expertise, and reliability in translation services.