I designed a user-friendly website for buying and selling customized artwork. It offers options like selecting color palettes and canvas sizes.

Starting with wireframing, I carefully structured the site for seamless navigation. Every design choice, from color palettes to fonts and imagery, aimed to create an inviting digital space

The goal was to provide a pleasant, gallery-like experience from home. With its intuitive interface, artists and buyers can easily connect and collaborate on unique art pieces.

I designed everything from scratch, including wireframing and extensive trial and error, to achieve the optimal user experience and the most visually appealing design, all while staying true to the company's values, color schemes, and overall vibe.

Afterward, I refined the designs and created prototypes for them using Figma.

I incorporated a storytelling section on the homepage to convey the reasoning and intentions behind the website's creation.

This addition aimed to explain why the website was developed and its purpose, fostering a sense of connection with the audience. The storytelling element was seamlessly integrated into the design.