We created a modular visual identity for Generic, a protocol that unifies liquidity across L2 blockchains. The system is built on simple geometric relationships between circles and squares, forming a universal symbol and adaptable design language. Every element — from logo to patterns, color, and typography — follows a clear structural logic and visual precision.

Over a two-week design sprint, we developed a complete visual identity for Generic, including the logo, brand kit, pitch deck, and social media assets. The system brings consistency across all materials while keeping the visual language clear, structured, and adaptable.