Mascots xoxma — Illustrative Side of the Brand
Maria Khokhlova
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Posted Jun 9, 2025
Character mascots for my cake brand Baked by xoxma. Each illustration represents a dessert’s flavor and mood. Made for packaging and Instagram content.
A collection of handmade mascots created for the xoxma brand —
a cake business with personality and a sense of humor.
These playful characters live in the brand’s Instagram, react to cakes,
and give the audience a dose of sweetness and irony.
Simple shapes, bold outlines, and just enough drama
to make your cake smile back at you.
