Lifecycle Email Marketing System for

Lifecycle Email Marketing System for ANUE Fitness App

ANUE is a women-focused fitness and strength training app designed to support consistency, awareness, and long-term progress. The brand needed a complete lifecycle email system that would onboard new users, reinforce habits, increase trial-to-paid conversions, and reduce early churn.

Rather than creating isolated promotional emails, I built a behavior-driven email journey aligned with how real users move through fitness programs emotionally and practically.