Blackstone Brand Refresh

Alejandro Tercero

About the Project

I led the revitalization of the Blackstone brand, focusing on redefining luxury sleep with a blend of elegant design and sustainability. My strategy involved redesigning Blackstone's digital presence to mirror its premium offerings and crafting a compelling narrative across billboards and social media. This approach highlighted the brand's commitment to quality and eco-friendliness, significantly enhancing its market presence.
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Posted Mar 13, 2024

I led the revitalization of the Blackstone brand, focusing on redefining luxury sleep with a blend of elegant design and sustainability.

Manhattan Digital Media
Manhattan Digital Media
Blue Lemon Brand Identity
Blue Lemon Brand Identity