Logo Design for LumenCycle

LumenCycle, a Minneapolis-based urban bike accessory brand founded in 2018, crafts stylish, high visibility cycling gear with LED embedded vests and new clip-on safety lights for their upcoming Kickstarter. Targeting 25-40 year old urban cyclists and night riders, their minimalist, weatherproof designs prioritize safety, style, and sustainability. This cohesive logo reflects urban trust and innovation, perfect for a design-forward brand aiming to stand out in a utilitarian market.