Maxler — Sports Nutrition E-commerce

Maxler — Sports Nutrition E-commerce Platform (MVP)

A self-initiated e-commerce MVP built solo end-to-end for a real local business I noticed was still selling only through Instagram DMs.

⚠️ Problem

A real local sports-nutrition business was selling only through Instagram DMs — no actual online ordering, no order tracking, no admin tooling to run daily operations.

🔒 Constraint

No client, no spec, no budget — self-initiated, meant to be pitched cold to the business afterward, so it had to look and work like something a real operator could run on day one, not a demo.

🛠️ Solution

Customer side: product catalog, cart, checkout with both delivery and in-store pickup flows, phone-based OTP login, order tracking. Admin side: a full order status machine (unpaid → paid → assembled → in delivery → completed/cancelled), product and category management, branch management, and a customer database.

Designed two separate design systems from scratch (storefront and admin panel) with a full motion spec — exact easing curves and durations for every hover/active/entrance/exit state — because the first visual pass didn't hold together once compared against real references.

📈 Result

A working MVP covering both the customer and operator sides, built solo, ready to pitch directly to the business it was designed for.