I designed a bold and versatile logo that embodies the brand’s ethos of understated cool and discretion. The logo was tailored for various applications, including apparel (t-shirts, hoodies, hats), promotional materials, and social media branding. Using a mix of custom illustration and precise design tools, I created a clean, modern logo that stands out while remaining adaptable for any platform or merchandise. The project also involved creating mockups to showcase how the brand would look in real-world scenarios, highlighting its potential for growth in the apparel industry.