Work contracted for NBCUniversal's 2016 UpFront campaign. I developed the concept and tagline, "Language is Universal" and "All Ways Entertaining" to showcase NBCUniversal's unique and comprehensive media and content platform.

Credits:Agency - TheLabPhotography - Copy - Hilary Hudgins3D -

NBCUniveral asked thelab to bring them a campaign that would get the attention of a very media-savvy audience: the media industry itself. In preparation of their upfront, they wanted to speak to their immersive, big-data-driven reach, so we created a campaign would turn the heads of media buyers, planners, salespeople, and advertisers.

Role: Freelance Creative DirectorAgency: thelabCopy: Hilary HudginsPhotographer: Ted Schantz 3D Artist: Al Concepcion