I designed and managed an A/B social media ad campaign for The Parlor Magazine to test which creative and message most effectively drove newsletter signups and community engagement. Two variations — one emphasizing feminist storytelling and the other highlighting independent journalism — were launched across Instagram and Facebook. Each featured unique visuals, copy, and calls to action. Performance was monitored through Meta Ads Manager, and results guided ongoing audience targeting, content tone, and future campaign strategy for the publication’s digital growth.