Women Go Tech is a leading mentorship program in Lithuania for women looking to transition to the tech world. They are doing it by utilizing business professionals’ mentoring sessions, providing tech content, events, and a multi-layer community. Since 2017, they have helped 700+ women transition into IT careers and 19,000+ participants explore the world of tech.

Starting October 2024, Women Go Tech is launching an AI Fundamentals Program. This program is a new course that needs to be presented on the website as a landing page with all the course information and conversion in mind with clear Call-to-Actions.

The design of the landing page for the AI course needed to consider the following aspects:

Clear presentation of the course module

Introduce the target group

Introduce the lectors

Highlight the price & give a time-limited offer

A strong time-sensitive narrative

Multiple CTA for conversions

Hero section with a custom image based on brand guidelines

Landing page needs to be cohesive with the rest of the website and WGT brand

Interactive & responsive elements

The Entire design has been done through Figma. It involves separate sections for desktop/mobile/tablet for responsiveness.