Ohana Behavioral Health — Somatic Collective & Concierge Matching Engine
💡 The Vision
Ohana is a collective of independent mental health and somatic practitioners based in Marysville, WA. The objective was to redesign their digital entryway into a warm, deeply grounding portal that reduces client intake friction and actively matches patients with the right practitioner based on trauma history, somatic needs, and life transitions.
🛠️ Execution & Architecture
Somatic Concierge Matcher: Designed an interactive 3-step intake tool that asks gentle diagnostic questions to instantly pair nervous, overwhelmed clients with suitable specialists.
Warm Editorial Aesthetic: Paired organic forest greens with warm alabaster backgrounds and luxury serif typography to evoke a sense of physical safety before the client ever steps into the clinic.
Multi-Practitioner System: Built scalable layout components for practitioner cards, specialty badges, and modality breakdowns (EMDR, Somatic Healing, Holistic Counseling).
📊 Deliverables & Tech Stack
Role: Lead UI/UX Designer & Product Architect (Joe Ancheta)
Studio: Healing Hawk Studios
Core Skills: Somatic UX, Onboarding Funnels, Medical Brand Strategy, Layout Systems
Ohana Behavioral Health — Somatic Collective & Concierge Matching Engine
💡 The Vision
Ohana is a collective of independent mental health and somatic practit...