Digital Marketing Project: Marketing Strategy at Powernsun
Umaima Akhtar Begg
Graphic Designer
Operations Manager
Digital Marketing Specialist
Facebook Ads
Google Ads
Instagram
Project Description: As a Senior Digital Marketing Executive at Powernsun Dubai, I oversaw and executed all digital marketing initiatives, including social media, email marketing, and paid advertising.
Achievements:
1) I developed a comprehensive marketing strategy that increased brand awareness by 60% and sales by 45%.
2) I managed a team of digital marketing specialists to implement successful campaigns across multiple channels.
3) I monitored and analyzed key performance indicators (KPIs), optimizing campaigns for maximum return on investment (ROI).
4) I successfully launched a social media campaign that increased engagement by 50% within the first quarter.