Chowplug - Redefining Food Delivery with Flavourful Precision
Hamza Abdul
Overview
The food delivery landscape is evolving rapidly, with an increasing number of platforms vying for consumer attention. Our challenge with ChowPlug was twofold:
To create a mobile app that seamlessly connects users with a diverse array of culinary options.
To address the common pain points associated with food delivery — reliability, variety, and an engaging user experience.
Our goal was to design a solution that goes beyond mere transactional efficiency, offering a delightful and reliable journey for every food enthusiast.
Concept & approach
We wanted to bridge the gap between user needs and business goals. The sweet spot was to meet user needs which generally translates to profit margins for the business.
But how do we do this?
Identify the business goals and;
Identify the user needs
The business goal was simple - Become the largest food ordering platform in Nigeria and squeeze out as much profit margins as possible.
To understand the user needs, we needed to speak with them, hear their views and basically find out problems they’re currently facing and then we come up with matching solutions.
App showcase
Full case study: https://thehamza.framer.website/chowplug---new
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Posted Jan 13, 2025
ChowPlug is a mobile app that transforms food delivery, offering a curated mix of local and gourmet dishes through a user-friendly interface. Using smart techno
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