The audience they have from the website and MVP led to the mobile app since one of the main KPI’s of komün* is generating more subscribers. So, the onboarding started on the landing page and continued on the app. We developed micro-interactions for possible drop-offs in the user flow. Since there are some short term communities with great advantages, we keep past communities instead of removing them completely so that they would demonstrate new users’ previous privileges. There are also tags that show how many people have joined the community until then as a social proof.