This visual brand identity is for a naturally earth-mined gemstone jewelry service business, Cosmic Gemstones. The brief asked for an airy and earthy feel to it which inspired the color palettes and textures. The logo consists of three elements, a delicate and graceful gem, the initial C and a wave of energy flow.

The project started with identification of the target audience and an ideation of brand strategy for a caregiving and family storyline. The key values of the brand are quality craftsmanship, real feminine beauty, naturally sourced earth-mined gemstones, and a graceful impact.

The website and copy is designed keeping in mind the two types of target audience, women who buys gemstone jewellery for their astrological benefits, and others who buy it for their variety of colors. The aspect of bespoke customization is planned, thus making this an appointment based website instead of a retail shop. The soft, earthy, feminine aesthetic is followed as it was in the brand identity.