Streamlined Investment Platform for GoPidge

Together with GoPidge, we created a streamlined platform that's built for clarity and momentum - giving investors speed and startups a standout first impression.

GoPidge needed a platform that made sourcing, evaluating, and tracking deals feel less like a mess of PDFs, pitch decks, social profiles and data, and more like a well-oiled machine.

We partnered with GoPidge to design the investor-facing platform from strategy through to execution:

Conducted stakeholder and analyst interviews across Citi, NatWest, J.P. Morgan, and Prosper to inform the product’s structure

Defined the core UX flows and product vision based on real investor workflows and decision-making patterns

Create a scalable design system from seamless implementation across web and mobile

Designed each feature — from qualified deal pages to messaging and investor/startup profiles

Streamlined the startup profile and data room experience to reduce friction and drive engagement

Built a working MVP, ready for user testing

Created a fully-responsive website for desktop and mobile

Investors reported a 3x increase in engagement with deals on GoPidge.VC compared to other digital channels.

Streamlined deal structure and UI reduced analyst review by 30% - saving over 400 hours per year

80% of investor users said they felt more confident in a startup after reviewing its Data Room on GoPidge.VC