Scaling CFB Alerts with Framer

When CFB Alerts approached us, they weren't looking for another website.

They needed a platform capable of supporting a media brand that generates over 2 billion social impressions every year while remaining fast, scalable, and easy for their editorial team to manage.

That meant moving beyond page design and building a complete product system.

Framer Development

Webflow Migration

Product Design

Information Architecture

Design Systems

One of the biggest decisions was migrating the platform from Webflow to Framer.

Rather than rebuilding existing pages, we rethought how the entire experience should work.

Every layout, interaction, and section was designed with long-term scalability in mind so the team can continue shipping content without rebuilding components every week.

The result is a cleaner editing experience, faster development cycles, and a website that's built to evolve alongside the brand.

As CFB Alerts expands across recruiting, the transfer portal, NIL, the NFL Draft, and every level of college football, navigation becomes increasingly important.

Instead of creating a simple dropdown, we designed a custom mega menu that organizes dozens of content categories while remaining intuitive for fans.

Every interaction has a reason behind it.

That's something I appreciate about this client.

They don't ask for trends.

They ask why.

Every UX decision is backed by structure, hierarchy, and user behavior rather than aesthetics alone.

One of the biggest investments on this project wasn't something visitors immediately notice.

It's the component system.

The site is powered by hundreds of reusable Framer components, giving the team a consistent design language across landing pages, editorial content, promotional campaigns, and future product launches.

Instead of designing individual pages, we built a framework that allows the platform to grow without sacrificing quality or consistency.

Great design isn't only visual.

It's structural.

Throughout the project, we focused heavily on SEO and Answer Engine Optimization (AEO) so CFB Alerts is positioned for both traditional search engines and AI-powered search experiences.

That included improving content hierarchy, information architecture, semantic page structure, internal linking opportunities, and reusable CMS patterns.

As search continues evolving, discoverability has become just as important as aesthetics.

This screenshot only shows a small portion of the Framer project.

Behind the scenes is an organized library of components, variables, CMS collections, responsive layouts, and reusable building blocks that make future development dramatically faster.

That's ultimately how I approach every project.

Not just creating websites.

Creating systems that help brands grow.

A great digital product doesn't stop at the website.

Since partnering with CFB Alerts, we've also become an extension of their creative team, designing the visuals that power one of the fastest-growing brands in college football.

In just five months, we've created 150+ custom editorial graphics, each designed to maintain a consistent visual identity while helping stories stand out across social media.

When a brand produces billions of impressions each year, consistency isn't optional. Every article graphic, breaking news post, commitment announcement, transfer portal update, and feature has to feel unmistakably CFB Alerts.

That's exactly what a strong design system makes possible.

Whether we're building scalable Framer components or producing daily creative assets, the goal stays the same: