TABLÉE Brand Identity Development

Primary Logo A bold, tightly packed wordmark captures TABLÉE’s generous personality. Its rounded letterforms echo the curves of ceramic tableware.

Brand Mark A compact “T” sits within a scalloped shape inspired by plate rims, giving the identity a recognisable signature for smaller applications.

Store Interior Yellow shelving, a red communal table and an aubergine counter carry the palette indoors. Material contrasts and considered product displays connect the retail experience to the wider identity.

Packaging Textured paper, expressive colours and playful graphic placement bring the identity into a tactile packaging concept, balancing everyday practicality with a strong shelf presence.

Printed Materials Typography, colour blocking and scalloped details extend the visual language across printed cards, creating a consistent rhythm between the different formats.