Brand Design | Hope Again Collective

I had the amazing opportunity to design a brand, and create custom graphics for Hope Again Collective, a handmade earring company sharing stories of women who have experience miscarriage and child-loss.

I started with brainstorming a brand look & feel, creating a Pinterest mood board to help nail down the client's image. We went with a warm and welcoming color palette, and the original logo design featured an olive branch, a symbol of hope, and a half moon, or subtle rainbow shape, a symbol important to the brand's niche.

After settling on the color palette, fonts and logo design, I created custom graphics from handwritten quotes, to custom canva templates, to digital illustrations featuring portraits of women who shared their stories.

Check out the brand and their mission here.