SNABTEK

As the lead UX/UI designer, I spearheaded the comprehensive renovation of a web presence for a major Russian industrial manufacturer, a project of significant magnitude. My primary task was to supercharge user engagement, contemporize the user interface (UI) design, amplify the user experience (UX), and, as a critical end goal, stimulate an uptick in conversion rates.

To ascertain the nuanced preferences and expectations of users within this B2B sector, I organized and conducted rigorous user interviews. Gaining an intimate understanding of our user base, I proceeded to benchmark our efforts against the competition. A thorough competitive analysis was carried out to decode the industry's best practices and to stay abreast of contemporary design trends.

The final design solution manifested a harmonious blend of functionality and aesthetics. The core features of the redesign included a sleek and intuitive checkout process, an amplified product search functionality, and a captivating visual design. The choice of a dark theme interspersed with striking blue accents exuded an air of sophistication, matching the industrial strength of the manufacturer's persona.

To facilitate seamless navigation and expedite the product discovery process, I meticulously arranged the site architecture. The goal was to ensure that the user could traverse the site with ease and locate their desired products swiftly. As part of the project's broader scope, I also took the opportunity to breathe new life into the manufacturer's brand identity. This was achieved by designing a fresh logo and introducing a cohesive visual language for printed materials and other external communication channels.

The site's overhaul bore fruit as it led to a significant 45% surge in the overall conversion rates, a testament to the success of the design enhancements. Additionally, the user engagement metrics reflected an uptick, with users spending more time on the site, further validating the improvements in UX and the site's overall design. This project serves as a compelling example of how a thoughtful and strategic design approach can drive measurable business results.