Gà Đen - Black Rooster - A Rock Coffee Shop

Gà Đen, aka Black Rooster in English, is a Rock music cafe, where the rebellious spirit of vibrant music enthusiasts is honored and encouraged. Taking the image of roosters to achieve the area for the vibrant Rock genre in general and the feeling of alertness that morning coffee brings, the identity aims for balance in conveying the brand idea in a modern, outstanding and novel way

The symbol aims to be unique and dynamic, simulating the image of roosters and the sharp squeal of an electric guitar through sharp, blunt, diagonal lettering. Especially with the stylized letter "G" with hidden "crest" and "spur" details. The logo layout is arranged randomly by hand and does not follow normal standards, which promotes the brand's uniqueness.

The main idea of ​​the Main visual graphics is the combine illustrations of Roasters, coffee, commotion and loud vibe plus strong typography that attracts the viewer's eyes. Images are refined, minimalist, and intuitive and do not utilize graphic effects to promote the clean and modern look.