HOUSE OF NURA is a soulful wellness brand rooted in elegance, groundedness, and spiritual clarity. Created for a wellness coach devoted to guiding others toward inner alignment, the brand needed to feel both serene and empowering.
CONCEPT
The name NURA, meaning "light" in several languages, inspired a visual narrative that evokes warmth, purity, and transcendence. From this foundation, the brand identity was built to feel organic and elevated, merging the natural world with minimalist sophistication.