Juve Player's TikTok
Eleonora Panci
The Challenge
A Juventus player had no social presence built around him as a personal brand — no TikTok at all and an Instagram that wasn't being used strategically. The goal was to give him an online voice: one that felt like him, not like a club press release.
What I did
Launched and ran the TikTok channel from zero for a Juventus player — his first
Planned and wrote Instagram captions and content strategy
Coordinated photo shoots for both channels
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Posted Jan 23, 2024
Boosted his IG profile with thoughtful content strategies, genuine photo sessions, and a smooth TikTok debut
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