[Webinar copywriting] ↑ signups by 70% & close two $20k deals

Nina Rahardjo is a certified Executive Coach, under the International Coaching Federation (ICF). She is also the programme manager in one of Singapore's top executive coaching companies, where they provide executive coaching for executives, managers and C-levels in startups, governments and Fortune 500 companies in the last 20 years.

Researched a lot online, but Nina doesn't know how to write in a manner that made her prospects feel relatable.

Hired an agency to run FB ads, brought in around 15 leads per webinar, but they didn't manage to close any deals from those leads.

The prospects who attended the webinar specifically told Nina that they related the copy and that's why they decided to join. One customer actually had plans that night, however, she changed the plans to come for the webinar, because of the emotions that were evoked.

70% increase in participants who signed up for the webinar.

Closed two $20,000 corporate deals from that webinar.

Video testimonial: click here

"My biggest challenge is to be able to say the correct words and to craft copies that our target audience can relate to.

After Audrey wrote the copy for one of our webinars, there's about 70% increase in the signups. There's quite a lot of people who related to the words that she used. And they specifically told me they related to that copy, and that's why they decided to join.

One customer told me that she had plans that night, however, she changed her plans to join the webinar, because of the emotions that were evoked in Audrey's copy.

Because the leads are more qualified, we managed to close two $20,000 corporate deals from that webinar."

— Nina Rahardjo, ICF-certified Executive Coach