As a UX designer and digital product manager, I built Achoteinu.org, a dedicated platform for Jewish converts and those on the path to conversion. This site serves as an inclusive resource, providing guidance, community support, and educational materials for individuals navigating this deeply personal journey.

User-Centered Design: Developed an intuitive, welcoming interface that reflects the diverse experiences of Jewish converts.

Community Integration: Designed the platform to encourage engagement, fostering connections among users seeking mentorship and peer support.

SEO & Accessibility Optimization: Ensured the site meets web accessibility standards and is easily discoverable for those searching for conversion guidance.

Web Development: Implemented the site using Wix, a no-/low-code solution, for efficiency, scalability, and hand-off.

UX Research: Conducted community interviews and user testing to ensure the site meets the needs of those exploring Jewish conversion.

Content Management: Developed a structured approach to delivering information that is clear, empathetic, and easy to navigate.

Achoteinu.org is more than just a website—it’s a supportive digital space that provides clarity and connection for those embracing Jewish life.

Check it out at Achoteinu.org.