Peregrin | Web Design and Development On Elementor Pro

Who Is Peregrin?

Peregrin Services Corp., a leading provider of professional debt management solutions, approached me intending to modernize their brand, particularly focusing on their website, to expand their reach to a broader audience.

Peregrin Services Corp.'s primary clientele consists of major credit card issuing banks, medium-sized lenders, and various other lenders in sectors such as automotive finance. Their expertise lies in assisting these institutions in managing delinquent customers, offering financial counseling, and facilitating reduced payment plans to aid in debt resolution.

My Job

My responsibility encompassed the complete redesign and development of Peregrin's website. Beginning with the design phase utilizing Figma, I meticulously crafted a user-friendly interface tailored to their target audience. Upon approval, I seamlessly transitioned to Elementor Pro for WordPress, ensuring a smooth development process. Key features included an email opt-in for a lead magnet and a dynamic resources section to host SEO-optimized blogs. The site was meticulously optimized for Google search ranking and fully responsive across all devices.

Process

To ensure Peregrin's website aligned with industry standards and surpassed competitor offerings, I conducted thorough market research. This informed my design decisions, which underwent two rounds of revisions to fine-tune elements such as imagery to align perfectly with the brand identity. From conceptualization to launch, the project spanned three weeks, demonstrating my commitment to efficiency without compromising quality.

Challenges

Adapting to an unfamiliar industry presented a notable challenge, necessitating extensive research to grasp the nuances of debt management solutions. Despite this hurdle, my dedication and resourcefulness ensured a comprehensive understanding, enabling me to deliver a tailored solution.

Solution

By meticulously optimizing the site's performance and ensuring adherence to Google's standards, Peregrin Services Corp.'s website witnessed a surge in clicks and impressions. The seamless user experience and enhanced visibility propelled their online presence, translating into tangible results.

Results

The revamped website yielded tangible results for Peregrin Services Corp., with a notable increase in website traffic and unique clicks. This uptick in engagement underscores the efficacy of my design and development efforts in achieving the client's objectives.