Stepney Workers Club Ad Creatives: Community & Classics

The Project: I wanted to build a portfolio project that was about truly understanding a brand and translating that into a compelling story. I took on a hypothetical challenge to develop a complete ad campaign for Stepney Workers Club (S.W.C.), a London-based sneaker brand with a powerful, community-driven ethos.

Why S.W.C.? I chose S.W.C. because their brand story is so much more than just a shoe. It's built on a philosophy: "Freedom of Sport, Freedom of Thought." This rich background gave me an incredible foundation to create ads that felt authentic and meaningful. My goal was to create a campaign that not only showcased a new collection but also deeply resonated with the brand's core values of inclusivity, unity, and timeless style.

My Role: As the Advertisement Designer & Ad Copywriter, I owned every part of this project, from the initial strategic blueprint to the final creative output. I was responsible for:

Developing the overarching campaign themes.

Crafting all the engaging and irresistible ad copy.

Designing the concepts for the visuals to be both on-brand and scroll-stopping.

My strategy was to create a campaign that was both product-focused and brand-centric. To do this, I divided the campaign into two distinct but complementary themes, distributing the ads to tell a complete story:

For this theme, the focus was on the new Dellow Cup Suede collection. These ads were all about the product itself, positioning it as a new classic that felt instantly familiar and built to last.

Ad Concepts: I developed concepts like "The Hero Shot" and "The Detail Shot" to highlight the shoe's clean design, quality materials, and meticulous craftsmanship. The goal was to make the product the hero of the ad.

Ad Copy: The copy was designed to be confident and classic. Headlines like "A New Classic Has Arrived" and "With New Style" spoke to the enduring quality of the shoe, while clear CTAs like "View The New Collection" drove direct interest.

This is where we really tapped into the heart of S.W.C. For this theme, we focused on the versatile Lister Canvas collection and moved away from traditional product photography.

Ad Concepts: To make these ads "scroll-stopping," I created concepts that were more human and authentic. The visuals centered on diverse, real-world moments.

Ad Copy & Offers: This is where the copy really came to life. Instead of generic discounts, I developed creative offers that mirrored the brand's community spirit. Offers like "Refer a friend and you both get 20% off", "Our club, Your style" and "Shoe of unity", they were about inviting people into the S.W.C. community, making the purchase feel like a shared experience.

The final output of this project is a comprehensive campaign of 10 static ads, ready to be deployed across social media channels. Each ad is a perfect blend of on-brand visuals, strategic messaging, and compelling offers.

5 ads focused on the Dellow Cup Suede, reinforcing its status as a timeless staple.

4 ads focused on the Lister Canvas, celebrating the community and values that make S.W.C. so unique.

This project wasn't only about designing ads; it was a deep dive into strategic storytelling. It proved my ability to take a brand's core philosophy and translate it into a targeted, high-impact compact campaign that connects with an audience on a deeper level. I'm confident this approach is what creates truly great advertising.