Massari Soap by Alexander is a skincare brand that sells handmade soaps and lotions. The products are for people with all skin types and skin conditions, such as dermatitis and acne. While Massari had a visual identity, it didn’t represent the experience and benefits of its products.
Overall, this brand reflects wellness and has a friendly and optimistic look and feel to help consumers look forward to using these natural products full of skin benefits.
Locals aren’t the only ones purchasing Massari’s products. Tourists can also get soaps and lotions in shops around Puerto Rico. That’s why the brand has a tropical and vibrant look, so tourists feel they’re getting a unique souvenir for themselves and their loved ones.