I helped lead the development by Ali ElgiadiI helped lead the development by Ali Elgiadi

I helped lead the development

Ali Elgiadi

Ali Elgiadi

I helped lead the development of Heap’s Integrations Marketplace, a 0→1 customer-facing product that centralized how users discover, evaluate, and configure integrations.
I owned significant frontend implementation across the marketplace experience, including the directory, integration detail pages, setup flows, and reusable UI patterns that supported a growing catalog of integrations. The work required balancing product clarity, scalability, and ease of use while collaborating closely with design and cross-functional stakeholders.
The finished experience gave customers a much more intuitive way to find and activate integrations directly inside Heap, and it contributed to roughly 20% increased adoption of integrations.
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Posted Sep 26, 2026

I helped lead the development of Heap’s Integrations Marketplace, a 0→1 customer-facing product that centralized how users discover, evaluate, and configure ...