Small Brand Refresh for an Online Lifestyle Magazine
Mia Alessa Tscheu
Sometimes you gotta spice it up with a new logo and some bold & fun colours. 💜
That's exactly what I did working with Anne, from annabellesagt. — a lifestyle magazine that's all about exploring the fun things her city has to offer. For this simple redesign we only focused on choosing a fresh & lively colour palette and designing a new matching logo as she wanted to stick to her chosen font selection.
🪩 Yay, it’s a funky Colour Palette!
Since Anne is a Leo ♌, I came up with a bold & radiant colour choice that truly reflects her vibrant essence. The selected colors complement each other seamlessly, yet they can also be utilized independently or in pairs. This provides a multitude of options for color combinations, expanding the range of potential applications while working with them.
Curious about the process?
✨ During our initial kick-off meeting, our primary objective was to determine the scope of the brand refresh. Anne was then requested to develop a mood board. Since we maintained her font selection, I began crafting the logo.
✨ Over the course of 3-5 review sessions, we iterated and refined the color palette and logo until we achieved the desired outcome.
✨ Ultimately, Anne received a comprehensive style guide that included a detailed color code sheet, the final logos and submarks, a sticker pack, blog header, Facebook cover photo, and three additional graphics for her blog page navigation.
Stickers & Visual Elements
The brand update opened the opportunity to create materials and visual elements in addition to the logo and colour palette. I made a set of stickers that can be used as standalone graphics on the blog or social media and also function well as printed cards or physical stickers.
This is what Anne said about working with me:
“After many years I wanted a new look for my online magazine and knew that Mia would add just the right aesthetic and perfection. Within a very short time she understood what’s important to me and not only did she create a beautiful logo, but also designed new graphic elements for me. I love her unique style and the way she works to realise new projects together. Thank you so much!”
This project is an example of what we could work on during a One Day Design Intensive. Learn more about it by clicking the link below or schedule a free discovery call today.
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Posted Nov 24, 2023
A simple brand refresh, updating the logo and colour palette for an online lifestyle magazine in Germany.
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Timeline
Aug 20, 2021 - Sep 20, 2021
