The UK-Based Live show was looking to expand to the US markets after a successful run through the UK. We put together a GTM plan including Meta Ads and got everything set up for the Oct 2026 launch.

We were testing across two different US markets, using insights from the UK tour to establish an initial understanding of our target audience. I built out Meta audience targeting based on previous performance data, then developed a creative testing strategy to identify which messaging and formats would resonate most with American audiences.

We tested a mix of static and video creatives, experimenting with different hooks, opening sequences, and messaging angles to understand what would capture attention and drive engagement. By varying the first few seconds of video content and testing different ways to introduce the show, we could identify which concepts were most effective.

Rather than assuming the UK’s strongest-performing creatives would translate directly to the US market, we used these initial tests to gather market-specific insights and refine our approach based on audience response. This allowed us to make more informed creative and targeting decisions as the campaigns progressed.

Within the first week of the ads being live we were seeing the below results.

We were coming in at significantly lower Cost per result than other advertisers in the area, and out ROAS was hitting 9 for one of our shows.