Visual Identity for ReUp Shoes

Visual Identity ReUp Shoes is a Lagos-based sneaker company that makes shoes from recycled plastic. Their style is minimalist and trendy, appealing to people who want fashionable footwear while supporting a good cause.

Brand Personality: Fun, Conscious

Target Audience: People who want to look stylish and care about sustainability.

Key Benefit: Their shoes offer comfort, functionality, and a chance to do good (help the environment).

Competitors: Adidas, Rothy’s (brands that also focus on sustainable fashion).