Shopify store redesign for Willie

Shopify store redesign for Willie Crooked (Supply Fades) — completed on January 5th, 2026.

This project involved transforming the store from an older design into a unique, fully responsive Shopify experience. The previous version suffered from low speed optimization and performance issues that affected usability.

The new redesign focuses on a clean, culture-driven layout, improved navigation, and clearer product presentation across the homepage, bundles, and add-ons — while delivering fast loading performance with full speed optimization across devices.

Store: fadesstylesupply.com