Kotex Limited Edition: Teroka Lokal 2021
Lyss Audrey
Period or not, she can travel.
"Teroka Lokal" is a Malay phrase which translates to "Travel Local". In conjunction with their limited edition release of wanderlust themed pads, we want to give girls their confidence in travelling because period or not, she can travel.
Key Visual
One 15s filter changes its backdrop every 3-4 seconds. Each filter represents a different state in Malaysia.
People get to choose their identity as a virtual traveller and immerse themselves in their own adventure by using facial expressions to trigger the filter effects. Try out the filter on Instagram by typing "Kotex Teroka Lokal" in the filter effects search bar.
CO-CREATIVES
Executive Creative Director: Kurt Novack
Associate Creative Director: Shariar Ghafar
Creative Group Head: Abiseshana Mohan
Art Director: Alyssa Audrey Y.
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Posted Aug 12, 2023
Advertising,Art Direction,Graphic Design,Adobe Photoshop,Adobe Illustrator
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Clients
Kimberly-Clark Professional
