Alex Palou® | Visual Identity

Challange The current personal branding of the business does not represent him as the way he wants to convey his identity. He has been using a Gorilla mark as his personal identity for a long period. The problem with the mark is that it does not convey his personal identity as memorable, impactful & clear to his fan community. The mark does not define himself. Fans can not relate while viewing the mark and Alex's identity. As a result the it's not getting engaged the way he wants to express his identity. Merely must follow consistency not only on racing but also prioritise his personal identity.

Solution The challenge is to come up with instinctive ideas that elevate Alex Palou personal identity. Create an identity mark that brings the personality along with the definition of himself. To bring the energy of racing, the boldness of modern identity mark, and the elegance of premium lifestyle design. The use of speed-inspired shapes, strong monograms, and sharp typography reflects motion, competitiveness, and an aggressive edge. Aspiration of Reinforcing the story of relentless work and premium positioning with the other famous esports player. The mark has simplified the circle of dreams for fans, along with a striking A letter that prioritises Aggressive, Pushing Boundary, Relentless & Premium.