Seattle Yacht Club is one of the premier yachting organizations in the world. Its Clubhouse and moorings, 10 Outstations, services, and social activities are second to none, and its financial position is strong. SYC is one of Washington State's oldest and most enduring institutions and in 2010, the National Register of Historical Places listed the SYC Mainstation as a historic resource.

My Role

Research

Competitive Analysis

UX/UI

Redesign

ResearchIn order to launch a successful product it is important to consider interests and needs of the customer. I read reviews of SYC club members to define needs and views. I also researched other websites about yachting to catch some good ideas, find out strengths and weaknesses, understand flows and access to information.These steps allows to make the site an attractive and informative channel, putting all the information necessary for new visitors and members.

PrototypeMy sketches were based on my previous research and focused on the user needs, business goals, and industry standards. I wanted to organize the information in a way that would help the user easily understand the product and the options available to them.

I decided to place main sections of the site at the top. It allows users to quickly discover which information they have been looking for, and navigate to their desired segment without putting too much thought into it. A horizontal scrolling allows users to view the categories’ thumbnails and quickly go to another one.

Introducing the cause to get people involved.Demonstrating benefits and values of the membership program.

Visual designThe main idea of this design was to make this site more user friendly and conteporarry looking. I choose Nautical palette. Navy and white was the basic colors for this site, and I used orange as a contrast color for buttons and some elements. Sections of the page was separated with curved lines that visually imitating waves. Stylized icons, logo and photo are great addition to the nautical web page.

Final product

What did I learn?Since this project was my first time redesign process, it was a good learning opportunity for me.

If you want to do something new you must do it in the new way.

I gained an understanding of the importance of research and empathy.

To create the space where user needs meet business goals I had to dive deeply into understanding the business perspective.