Project Overview

In a rapidly evolving financial landscape, Abaris sought to establish a strong online presence to showcase its innovative Artificial Neural Network-based Investment Management system. The project aimed to design a modern, informative website that highlights Abaris's unique offerings, enhances user engagement, and drives client conversions.

Objectives

Establish a Professional Online Presence: Create a visually appealing and informative website that reflects Abaris's cutting-edge technology and expertise in investment management.

Enhance User Engagement: Design an intuitive user interface that allows potential clients to easily navigate and find relevant information.

Showcase Technology and Services: Highlight the benefits of Abaris’s ANN technology and its effectiveness in stock analysis.

SEO Optimization: Implement best practices to improve search engine visibility and attract organic traffic.

Facilitate Client Communication: Include clear contact options and resources for potential clients to engage with Abaris.

Key Features

Responsive Design: Developed a fully responsive website that provides an optimal viewing experience across all devices, including desktops, tablets, and smartphones.

Technology Overview: A dedicated section explaining Abaris’s ANN technology, including how it analyzes over 400 data points and its 80% profitability rate.

Services Offered: Detailed pages outlining Abaris’s investment services, including stock analysis, risk assessment, and customized investment strategies.

Educational Resources: A blog section featuring articles on investment strategies, market trends, and technology in finance, establishing Abaris as an industry thought leader.

Client Testimonials: A dedicated area to showcase client success stories and feedback, enhancing credibility and trust.

Contact & Consultation Options: Easy-to-use contact forms and scheduling options for potential clients to request consultations and further information.

Design Process

Research & Analysis: Conducted market research to understand competitor offerings and industry standards, guiding the website design and content strategy.

Wireframing: Created wireframes to visualize the website structure and ensure logical navigation paths for users.

Visual Design: Developed a modern aesthetic that aligns with Abaris's brand identity, using a cohesive color palette, typography, and visuals that resonate with the target audience.

Development: Built on a robust CMS to allow Abaris's team to easily manage and update website content.

Testing & Launch: Performed extensive testing for functionality and user experience before a successful launch, ensuring all features operate seamlessly.

Results

Increased Traffic: The website launch resulted in a significant increase in organic traffic, with a 50% rise in visitors within the first quarter.

Improved Engagement: User engagement metrics showed longer session durations and lower bounce rates, indicating a more satisfying browsing experience.

Higher Conversion Rates: The website's clear call-to-action and consultation options led to a 25% increase in inquiries and consultations.

Conclusion

The new website for Abaris effectively establishes the company as a leader in investment management, showcasing its innovative technology and services. By focusing on user experience, SEO, and brand visibility, we have created a valuable digital asset that supports Abaris's growth and enhances its market presence.