Madart is a well-established cake

Madart is a well-established cake shop chain in Tbilisi, familiar to generations of customers. Its existing identity felt dated and did not clearly communicate its connection to cakes and confectionery. I reimagined the brand through a more playful, youthful, and cake-focused visual identity, using vibrant colors, fruit-inspired illustrations, and patterns to create a fresher and more recognizable character.