Third Floor Sound

Third Floor Sound was looking for a distinctive and bold brand identity that helps to increase the awareness of what Third Floor Sound offers to artists, the local community, and further afield. I create a simple, yet bold logo that that can be broken down to a secondary logo easily, while still maintaining that strong feel.

They wanted like to see their brand realized across a series of print and digital advertisements to help with the new brand launch. The client liked the idea of leading with iconic lyrics or sayings through the music industry to steer their creative campaigns and garner interest from all walks of life. For the initial campaign concept, I created a pair of posters with the phrase "We go to Eleven", referencing the iconic movie "Spinal Tap".