Content Creation + Social Media Management | JM Beauty
Elizabeth Khounlo
@j.mbeautyyy on Instagram
Instagram Refresh | Content Strategy + Social Media Management
Josselyn, founder of JM Beauty, is an esthetician specializing in lash extensions, lash lifts, and full-body waxing services.
As a new business owner, she wanted social media marketing support to establish a strong foundation for her Instagram presence.
🎯 Main Goals
Increase followers and bookings within her target audience.
Incorporate Instagram Reels to boost account reach.
Develop a cohesive look and brand voice for her feed.
Before and After Feed
📸 How We Made It Happen
Boosted Reach & Awareness: Introduced Instagram Reels, increasing brand visibility.
Strategic Content Creation: Established content pillars and a curated content calendar based on brand direction, market research, and audience insights.
Enhanced Visuals: Designed engaging content with routine photoshoots and video editing.
Optimized for Search: Implemented SEO strategies for reels, posts, and bio to improve discoverability.
Refreshed Aesthetic: Created consistent highlights and polished her profile’s overall look.
Strengthened Engagement: Fostered community connection through interactive stories and behind-the-scenes content.
✨ Results
Within the first three months:
📈 2,436% Increase in Account Reach
📊 1,436% Increase in Accounts Engaged
🚀 20.5% Growth in Followers
This refresh laid the foundation for JM Beauty's growing social presence, helping Josselyn connect with her audience and expand her business.
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Posted Jan 27, 2025
Boosted an esthetician’s Instagram presence with reels, SEO, curated branding, and interactive stories—resulting in a +2,436% reach within the first 3 months.
