BIOTU SUSTAINABLE EDUCATION: ART, BRANDING & COLLABORATIONS

BioTu, eco-education project was inspired in my Samsung Fridge Art and the Quetzalcoatl on it, and asked me to create a vector graphic in the style of a tattoo to brand their bus and their new founded organization. We created a really great network of environmental and cultural educators and had lots of fun working together on 2009 and 2010.

Children from schools all over the country were able to participate in the ecotechnologies applied in the bus.

This was one of the first branded buses with graphics, from where many more came as a copy, even using the same ideas and graphics. The popularity of the bus was remarkable and the curiosity of the children towards it always amazed me!

After our first meeting and the invitation to brand this wonderful project, I created the first ideas incorporating all the elements of nature in each color and element of the Quetzatcóatl. It was modified a couple times until its final version.

This is the final sketch with ink and paper used to create the final vectors for the graphics of the Quetzatcóatl. This version was correctly adapted to the length and tires of the eco-bus.

BioTu had a great tour that covered the southeast of Mexico in preparation to arrive to the COP 16 in Cancún.

This is Fernando Ausin, founder of BioTu, participating in my art classes while we were collaborating together during 2010.

The provider of bio fuel of the project invited me to remake the branding as well, while we plan for new vinyl for the bus.